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No SEO strategy in place?

Supplier: Search Digital
25 August, 2009

An SEO strategy is just as important as your website design and development strategy.

First, create a check-list of pages on your site that you most want people to visit – your target pages (don’t waste time optimising your privacy page, unless there’s a really good reason!). Decide the keywords you want to appear alongside in search results, then create measurement systems to track the success (or otherwise) of your optimisation.

At the very least you should be looking at your ranking position(s) for your targeted key phrases (against your competition) and how much traffic is coming to the site using by analysing your web metrics package, such as Google Analytics or LiveStats