Traditionally, sensory research has been used in the food and beverage areas. Its relevance in building strong brands is now being recognised by many marketers and product developers. Sensory research has become an essential component in creating a unique product that stands out against its competitors.
What will the consumer notice? What makes your product unique:
- Is it the appearance?
- Or the aroma?
- Is it the feel of the product?
- Does it have a pleasant taste? (e.g. oral care products)
- How does it sound?
For example what are the essential sensory aspects of shampoo to be maximised for consumers to repeat purchase a product?
- Does it have a pleasant fragrance?
- Is the fragrance strong or weak?
- Does it have a pleasant colour?
- Does it feel good when applying?
- Does it produce enough foam?
- How does hair feel after washed?
These are just some example sensory questions that we ask consumers to assist you to tailor your product to consumer preference.
Sensory Research can be applied to many forms of non-food products such as:
- Washing Powder
- Air Freshener
- And much more