Personalised digital printing is a technology which enables you to customise specific text, graphics and images within a single digital print run, resulting in unique and personalised printed pieces. The variable data automatically changes from one printed item to the next without stopping or slowing down the press, enabling the one print job to reach each individual within your target audience, directly, by name, by company name, by specific message or image.
So, how do I personalise my digital printing?
Firstly, consider the end product – how will your target audience receive the item? Will the end product be sent out in an envelope, is it to be mailed, will it be plastic wrapped or sent out as a postcard? The size, format and how it is contained will affect mailing or production costs. Discuss your idea for the project with Impact Digital to ensure that you have all the of the information that you require to design and produce the direct mail project.
Design your direct mail piece. Set up the job in an Adobe Indesign document as you would a normal digital printing project. In the areas where the variable data is to be used, insert the information for one of the customers on the database.
Set up spread sheet. Set up a Microsoft Excel Spread sheet containing the variable data. Each field of data should be its own unique identifier. Break your data into logical fields – if in doubt, remember that it is easy to flow fields of data together but extremely hard to split big fields, for example: “Mr” “John” “Smith” rather than “Mr John Smith”.
Mark up a laser proof and supply with the final artwork. Print out a laser copy of the job and highlight the areas (text or images) that are to contain the variable data. Supply impact Digital with the database file, collected indesign artwork and marked up proof. On the digital press the flagged areas within the artwork file connect with the variable data from the database producing a complete print run of personalised documents without stopping the press.