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Pharmaceutical firm gains 360 degree client view with CRM

Supplier: Microsoft Dynamics
27 November, 2012

IdeasPharm Strategy, is a strategic marketing consultancy to the pharmaceutical industry, which develops and delivers innovative programs to enhance the quality use of medicines and ultimately patient outcomes.

This video showcases how IdeasPharm were able to use Dynamics CRM to tailor patient support services to the individual needs of each patient — from simple demographics, preferred communication method and frequency, through to complex medical data and scheduling nurse home visits.

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Pharmaceutical firm gains 360 degree client view with CRM