insignia understands that labels have a unique role as a product’s data carrier. This information ranges from barcodes to variable information and branding. The information carried by a label is crucial and it is important that the right choice of label is made. To be viable, bar codes must remain readable, batches traceable and branding distinguishable. insignia can provide customised lablling solution.
What are custom printed product labels?
insignia prints and designs custom labels for diverse industries like: food and beverage, fast moving consumer goods (FMCG), pharmaceutical, chemical, transport and logistics and understands the different labelling requirements for each industry. These labels can be branded, full-colour product labels as well as black and white labels usually found on the outside of cartons with identification like barcodes, shipping and storage information.
The conditions of storage, shelf life and user-specifics need to be understood when choosing labels. For example, labels for use in cold rooms require a different adhesive than those that will be sitting in all weather conditions like docks and wharves. If a label is only temporary, then the label needs an adhesive that can be easily removed without damaging the product.
insignia knows labels. Their expert industry knowledge can make sure the right label with the right adhesive is used. There is no point paying for expensive adhesive labels that are good for 2-3 years when the shelf life of the product is less than 6 months.
The pre-press production team brings trade-specific expertise to all the critical aspects of superior label manufacture with state of the art flexographic printing.