Ausreo is the newest entrant in the competitive steel reinforcing market. It is an industry that is characterised by two dominant players in OneSteel and Smorgon; a product offering that is viewed as a commodity; and heavily discounted pricing strategies.
Driven by a highly experienced management team, Ausreo is ahead of its growth targets after 18 months of operation and is quickly developing a reputation for supplying high quality products at competitive pricing.
Manufacturing plants have been established in Melbourne and Sydney, with both facilities utilising world class automated plant for the manufacture of welded mesh steel reinforcement sheets and processed cut and bent bar.
Raw material is sourced from overseas mills and is shipped to Melbourne and Sydney in 20 and 40 foot containers.
Unloading these containers full of heavy rolls and bundles of steel wire, rod and bar at each location is a Linde H25 gas forklift.
In addition to unloading containers, the forklifts are used for supplying the raw feed to the fabrication equipment, general warehouse duties and loading/unloading trucks.