Paint colour cues for 2009
The excitement of the internet revolutionised the last decade and brought with it a bevy of hi-tech advances. As we have become increasingly surrounded by gadgets there has been a partial rebellion, a desire to reach back to artisan and natural designs and bring them into modern day life and modern day gadgets to make them seem more emotional and accessible and less hi-tech and untouchable.
This yearning back to the ‘simpler’ life, has also been seen in the move towards organic foods and handmade products and the increasing exodus of city dwellers to lifestyle blocks to escape relentless city life. Electronic gadgets once seen as a luxury, are now commonplace, so much so that handcrafted items are the new luxury.
Handmade, thoughtful, one of a kind home furnishings and accents balance our feelings in a world we cannot control, one of a kind with natural imperfections. Consumers are looking for products that look old and handmade, not mass produced, for an emotional connection to their possessions. Urban sophistication has been reinvented with the melding of technology with nature.
Green continues to anchor the palette with the interest in environmental sustainability continuing. Healthy greens drawn from landscapes and agriculture, expressed most commonly as yellow greens such as Resene Karma and Resene Secret Garden and clean greens such as Resene Lucky Break, dominate.
In The Range 2009 we see this environmental focus underpinning a variety of hues, as even the reds and purples tend towards vegetal colours. Eco-conscious consumers combine their environmental responsibility with an eye for design so that green products cannot survive on green credentials alone.
Once the domain of hippies, environmental awareness is well and truly established in the mainstream. An ever increasing range of environmental options creates a whole new learning curve and a curious juxtaposition for those new to environmental consumerism balancing the desire to consume with the desire to minimise their environmental footprint.
View Resene colour cues for 2009 as a pdf.