Right Hemisphere maximises knowledge transfer efficiency of product information to downstream stakeholders by automatically publishing product information readily available in CAD, PLM, and ERP systems into common document formats and business applications. Rather than waiting for physical prototypes, Right Hemisphere allows product communications to be developed concurrently with product design. By automating 2D and 3D graphics processes, the required time can also be compressed. Rich 2D and 3D product graphics can differentiate both products and services. When choosing between similar products, high impact marketing materials and the breadth of service offerings influence the ultimate purchase decision.
In addition, enhanced content for sales training, marketing collateral, and accessory catalogs can shorten selling cycles and increase sales. Right Hemisphere software is open and standards-based, leveraging key technologies such as XML, Microsoft SQL Server™, and Microsoft.NET™.
Collaborative Development & Sourcing
Business pressures are requiring engineers to lower costs by speeding up design iterations and reducing change order cycle times. They need the ability to communicate and collaborate securely, to transfer knowledge of the most current product and process designs to all stakeholders.
Technical Publications & Training
Budgets for the development of technical publications and training are being reduced and many companies are outsourcing to countries with lower labor costs. The ability to deliver accurate and precise technical documentation is made more difficult by increasing product complexity, and localization for global markets.
Sales & Marketing Communications
Sales and marketing teams are constantly pushed to deliver consistent messaging and branding on limited budgets. To add to the challenge, these teams must differentiate products and services in an over-communicated world.