Home Trusted by 500,000+ buyers
BACK Main Directory > Automation & Control > Roller Chain | SBR Prime Series | Senqcia (Hitachi) | Chain & Drives

Roller Chain | SBR Prime Series | Senqcia (Hitachi) | Chain & Drives

Supplier: Chain & Drives

SBR Prime Series Chain from Senqcia (Hitachi) is now in stock at Chain & Drives. Senqcia (Hitachi) Prime Series Chain has 30% Higher MAL load ratings than its competitors.

Price Guide: POA

As the exclusive importer of the Senqcia (previously Hitachi) range of premium quality roller chain, Chain & Drives is very pleased to announce the arrival of the SBR-Prime series Roller Chain.  

Senqcia's previous range of roller chain, the SBR and Neo-SBR has outperformed competitors for the last 20 years and now one of the markets most respected brands just got 30% better.  

In 1987, Hitachi introduced the first premium line of solid bushing/solid roller (SBR) industrial chain products. Cold forged solid steel parts replaced traditional curled components to increase the strength and extend chain life.  

In 1997 Hitachi added a unique Neo coating to pins and bushings and redesigned the connecting link.  A market leading product was made better as Hitachi’s design focus shifted to increasing the chain wear life and improving the endurance of the connecting link.  

The new coating assisted lubrication and protected against corrosion providing an additional 5%-10% increase in wear life.

In 2009 Hitachi went into full production of the new SBR-Prime series roller chain across the standard range.

Hitachi was once again the front runner and introduced new innovations in manufacturing technologies and parts processing which has lead to the development of the New SBR-Primes series roller chains.

Most of the competitors were still using a split bush roller chain or converting to a form of the SBR.  

Some even made an improvement to the chain which actually reduced maximum allowable loads due to modification of the bushing.  

In January 2016, Hitachi Metals Techno, Ltd. became SENQCIA.


The SBR Prime chain now offers up to 30% increase in Maximum Allocable Load (M.A.L) compared with its leading competitors.

Features and benefits:

  • Maximum allowable load increased by 30%. Highest published M.A.L of any of the premium quality chain brands.
  • SBR-Prime offers long service life for chain and selection with M.A.L equal to a chain size lower. This is achieved by compressive residual stress zoning. They have identifed the areas of the chain that benefit from better tolerances and made improvements.
  • Triple zone hardness of all components high energy mechanical process - three layers of hardness instead of one as different parts of the pin and bush respond better to different hardness.
  • Stainless steel blast treatment for pin and bush combined with special lubrication offers corrosion resistance to these components.