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SEO Doesn't Have to Be HARD

Supplier: Search Digital
26 August, 2009

The term SEO comes up in every Google search regarding getting more traffic to your website. The power of SEO is proven, but the tactics are constantly changing. When it comes to learning the art of deep linking, anchor text and link relevancy, the process is really very simple.

Deep linking is a process of establishing links throughout the Internet to the inner pages of a website. This is where the person who is new to SEO can often be forgetful. The main URL of a website is not the only page that should have links leading to it from outside sources. The inner pages are just as important.

Take the website based on WordPress, for example. If a page rank tool is installed on the website, it may register a page rank for the home page of the website and not the innermost pages. This is due to the lack of deep linking to those web pages. If a website has 100 pages, there should be links to every one of those pages from other websites. This is where a linking company can help due to the sheer volume of pages on established websites.

The deep linking process works hand in hand with anchor text and link relevancy. Anchor text is the word or words used as the link for the pages of a website. Most often, the anchor text should be the keyword or keyword phrase the website is trying to gain popularity for. If the website is try to utilize the long tail keywords, "deep linking for popularity", these would be the same words used as the anchor text.

When posting a link using anchor text, HTML knowledge can offer a great advantage. There will be times when the anchor text can be highlighted and a deep linking URL entered into a text box. Other times, HTML may have to be used in order to link the anchor to the website page. When using an anchor text for deep linking it is important to place that link on a relevant website.

Link relevancy is an area of SEO that needs to be perfected. Searching through the Internet and leaving comments on blogs that have no relevancy to the website being linked is just not going to increase the traffic as much as you would like it to. In addition to linking on relevant sites, the link text needs to represent the end URL honestly. Placing a link to a video game website with the anchor text, "women's health" is not going to provide niche driven traffic. People may visit the website but they will quickly click away because the link text was not relevant to the information they were looking for.