Whether it is a single site or large corporate with multiple sites, establishing a set of signage guidelines is crucial so that a brand's identity maintains consistency across all signage components. A set of signage guidelines should contain the designs of each sign type.
These guidelines clearly set out colours, materials and ratios which enable manufacturing of signage to remain consistent regardless of where it is made.
Signage design requires a good understanding of the following:
- graphic design;
- the manufacturing process;
- installations parameters;
- the brand's vision.
A thorough understanding of the above will ensure that the signage not only looks good, but it will be fit for its purpose which is very important especially if the signage is in a public space or at the top of a building.
Signage design for a new corporate identity
Blueprint Concepts recently designed a new corporate identity for Burwood RSL and as a result we were engaged to design new signage which encompassed six different sign types. A thorough understanding of the above was required in order to provide the client with an effective solution. The photos here show the vacuum moulded letter. If you look closely you can see that the letter towards the top right is quite thin so this was the main area of concern.
Market research indicated that the local area in Burwood was significantly populated by Asian ethnicity and as a result the design of the new identity and logo were designed with this in mind. From a manufacturing point of view, it was important to understand how the new logo would be incorporated into the new signage because a few of the signs required illumination.
External building sign design
The external building signage – being the main feature – contained a logo with quite a thin letter stroke and this particular sign was vacuum moulded so it was very important to ensure that the signage could be evenly illuminated. The stroke thickness of the letter was increased to enable even illumination throughout.
From an installation point of view, road closures, council permits and access equipment were used so coordination of these activities was key to enable the club to function normally and to not impact the customers.