Man Spends Twenty-One Years On Hold How long is "too long to be on hold?" 21 seconds? 21 minutes? One man, Ralph Davis, can lay claim to having been on hold for longer than most - 21 years, in fact!
OK, perhaps that's taking a small liberty with the definition, but Ralph is the Director of On Hold Pty Ltd - owner of On Hold Messages and Sold On Hold - and he's been with the business since it commenced in Sydney twenty-one years ago.
Twenty-one years is a long time in this business, where upstarts seem to come and go in the blink of an eye - yes, there is substantial competition out there; but few have been trading consistently, reliably and without significant staff change for such a long time.
Sold On Hold, one of Australia's original 'on hold message' businesses, was started by Donn Trent in 1988.
That same year, Ralph had just completed a professional voiceover course with the Max Rowley Media Academy. He was already working as the Traffic Reporter on Sydney radio station 2KY when he started doing voiceovers for Sold On Hold.
Moving forward to 2000, and having worked in various roles in the business since its beginnings, Ralph was the obvious choice to take over the helm when Donn decided to sell.
After all this time, Ralph is still involved in the day to day running of the business and in the words of Maxwell Smart... "and loving it!"
Promo message Sold On Hold
We have 20 years of experience in on hold messages and music on hold, with customers from home-based businesses to some of Australia's largest corporations
We have the experience to write a great script which, when combined with our top-flight voices and great background music, will inform,entertain... and sell
No establishment fees.
Update as much or as little of your soundtrack as you like at any time with our range of fixed-price Update Packages, which can freshen up your soundtrack on a regular basis.
Yet with On Hold Messages ongoing fees are not compulsory - if you prefer, we can produce a Sold On Hold ‘Single’ soundtrack that you may use for as long as you wish, for a one-time fee (but of course you may still update it at any time, and at reduced rates too)