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SunRice switching its large forklift fleet to Linde

Supplier: Linde Material Handling
22 January, 2007

Reduced running costs and improved operator comfort are the key drivers behind one of Australia’s great organisations switching its large forklift fleet to Linde.

SunRice is amongst this country’s most recognized and respected food

It is the international brand and identity of Ricegrowers’ Co-operative Limited, a 55-year-old organisation anchored in regional New South Wales and wholly owned by about 2,000 Australian rice growers.

This vertically integrated agribusiness produces and markets an extensive range of rice and value-added rice food products to more than 60 countries worldwide.

With annual sales of approximately $800 million, which includes nearly $500 million from value-added exports, SunRice is a major contributor to Australia’s export income.

It is Australia's largest exporter of processed branded-food products and the sixth largest rice food company in the world.

The Australian rice industry is also internationally competitive and operates without production or export subsidies, unlike most of its major competitors.

With its recent strategic move onto a multi-food brand platform, SunRice is on track to make its vision, to become the world's favourite rice food company, a reality.

Sunrice has a proven reputation for efficiency in both marketing and production with strategically-located marketing offices and subsidiaries in Australia, Jordan, Singapore, Japan, Papua New Guinea and the Solomon Islands which enables it to capitalise on marketing opportunities.

SunRice creates jobs in 63 regional towns – most located in southern NSW – and helps sustain significant regional communities.

The rice industry generates 20 percent of the employment opportunities in the Murray Riverina region and has more than $2.5 billion invested in land, plant and equipment.

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