Super Rod Ltd was founded in 2001 in the world heritage town 'Blaenavon' in the south east valleys of Wales. Blaenavon has a long history of innovation; the local iron works (approx 300 yards from our factory) produced a significant volume of the railroad iron which spanned America in the mid 1800's linking east and west coasts. We do not expect to have as big an impact as the railroads but we would like to think that our product follows in its footsteps in terms of innovation.
Super Rod prides itself on creating market leading products. We have achieved this by listening to the needs of our end users. Listens, innovates, delivers. This is what we do. This describes our Company ethos that we adhere to in every aspect of our business. We listen to customer needs, innovate the ideas and deliver the results.
• In 2006, the Super Rod range was voted 'the best product of the last fifty years' by the professional trades people and engineers that use these tools.
• In 2007 alone the Cable Rod system saved 9 million hours to the electrical industry worth approximately $650,000,000.
• In 2008, we were awarded the Queen's Award for innovation' for revolutionising the way installers handle cable. This award is the highest calibre of business award obtainable in the UK.