When it comes to planning, a catalog cannot be treated like a store. Catalogs require specific tools and methodologies to handle the complexities of managing catalog assortments.
Timing, versioning and display parameters such as return on space require a different approach from brick and mortar retailing.
Catalog Planning meets the unique needs of catalog retailers—allowing you to view all catalog information in one place and in real time.
By using specific forecasting techniques, measures and catalog attributes, you can plan and manage catalog assortments in a more practical and profitable way.
- Manages end-to-end process of planning catalogs and catalog assortments
- Supports catalog and assortment management, catalog financial planning, catalog assortment planning and catalog inventory planning across catalogs
- Enables planning across the catalog hierarchy from campaign to version to drop
- Provides catalog specific attributes and measures including page number, similar offer, square inch, trim size, circulation and response rates