"After starting the business in 2006, within 12 months we felt we had to find something out there to help us generate new business," says David Cotton, Director at WA Belting Solutions.
Generating new business is exactly what the supplier of quality conveying, belting and power transmission products has achieved with its active IndustrySearch Storefront – 1356 responses and 240 direct leads in the past five years, to be precise.
"We tried a few outlets of Australian advertising who offered free listings, until the value for money and proof of enquiries which turned to orders made IndustrySearch the obvious choice," Cotton says.
But online advertising is about so much more than just enquiries and sales – as welcome as they are, of course.
Targeting the people that matter
Cotton recognises that brand exposure is also critical. "The ability to reach key industry decision makers with our information and help get WA Belting Solutions onto the first page of internet searches is outstanding," he says of IndustrySearch.
"The quantity and variety of information that can be published is a huge asset. We currently have our entire product range with pictures, 15 news and feature articles, and 10 demonstration videos on our Storefront with space to add even more.
"As a company we don't visit a lot of sites, so we have to reach those key decision makers somehow. The targeted IndustrySearch e-bulletins and the higher Google rankings have helped us grow our business every year since our inception." In 2013, WA Belting Solutions saw an increase in responses of 16 per cent on the previous 12 months.
To the victor go the spoils
WA Belting Solutions' fruitful association with IndustrySearch has led to a host of great outcomes, but one success story in particular stands out.
"Our main success has been the Super Screw belt splice, which we advertised extensively on IndustrySearch using a Hot Product promotion. We were a finalist at the 2013 Bulk Handling Awards for innovative technology, and our enquiries through IndustrySearch helped us achieve that," says Cotton.
In addition to the great results, Cotton says he also appreciates the flexible approach to updating new products and articles as the company evolves.
"The Account Managers and Content Managers at IndustrySearch are also constantly looking to help grow our business. We take care of some of our own promotion via the Storefront, but the IndustrySearch team is always on hand to help and we appreciate their input," he says.
"IndustrySearch works for us where others at the start of our business failed."