Today's websites have to be robust enough to provide incredible visitor experiences.
They must be flexible, easy to update and manage without the skills of a web developer needed for every change.
Make the best use of all SEO factors including meta tags, keywords and creating categories for blog posts.
Your website should also contain email marketing capabilities, which you should use to communicate with existing customers and to make contact with potential customers. Furthermore your website should allow you to simply create and add content, as well as distribute it.
Include social media feeds and integrate with third-party apps including CRM, marketing automation and analytics.