Content Marketing Strategy 2014
By Kalon Huett - Managing Editor
The foundation of an effective Content Marketing strategy is your ability to deliver the right message, to the right people, at the right time. If we think of our Content Marketing strategy as a jigsaw puzzle, it is one thing to have all the pieces laid out on the table, but another thing entirely to fit them together into a meaningful picture that attracts a relevant audience.
Why not start with a Content Calendar? Draw up a 12-month calendar and map out all your different content channels, then set the frequency and themes of your content pieces. Include customer newsletters, media outlets, promotions, events, social media, product launches, case studies, projects, news and any other content. Once you're happy with your Content Calendar then diarise dates, together with reminders 1 to 2 weeks before content is needed.
There is no better time to clarify your overall approach than the beginning of a new year. If you only make one resolution for 2014, let it be to focus on how your Content Marketing channels can dovetail with each other.
To help you carve out the optimal Content Marketing strategy for 2014, we bring you a selection of insightful articles from around the web.
10 Online Marketing Predictions to Inform Your Strategy in 2014 Entrepreneur 2014 State of Marketing Forbes 7 Winning Content Marketing Resolutions for 2014 ClickZ 20 Marketing Statistics That Will Influence Decisions in 2014 Social Media Today |
To find out more about strategic Content Marketing for the year ahead:
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