Australia's #1 industrial directory for equipment & suppliers

Advertising FAQ's

Have a look through our FAQ's and please get in touch to find out more. We look forward to connecting you with our audience of industrial buyers on IndustrySearch!

Why should I advertise on IndustrySearch?

Since 1998 IndustrySearch has established itself as Australia's leading website for industrial equipment and suppliers. We showcase the largest variety of industrial equipment on one website, with over 30,000 products from over 5,000 listed suppliers.

Why do buyers use IndustrySearch?

These days buyers do extensive research before making new equipment purchases and IndustrySearch is a trusted resource for industrial products from thousands of suppliers. Buyers use our site to help them choose the best suppliers for their needs, by showcasing products and content, then ranking and verifying suppliers based on their level of participation. 

Who are the buyers on IndustrySearch?

IndustrySearch targets the largest range of business decision-makers within the industrial sector. As every visitor is a potential buyer, IndustrySearch is used by people in various roles from small to large businesses including government. Examples include: Operation Managers at warehousing facilities, Purchasing Officers at manufacturing plants and Managing Directors at engineering companies.

We have our own website, do we need to be on IndustrySearch?

Your website is an important part of your marketing but IndustrySearch is completely separate. The content is similar (your products, articles etc) but IndustrySearch gives your business access to an already established audience of buyers. It's like having a shop in a busy mall filled with industrial products.

How can I get my business onto IndustrySearch?

Depending on your product categories you may qualify for a free listing but to take advantage of the full power of IndustrySearch, a Storefront is the way to go. A Storefront will actively showcase your products and content, build your brand, generate purchase enquiries and establish you as a thought leader to our targeted audience.

Why should we publish content on the web?

Technical buyers do extensive research and in today’s information-rich world they expect suppliers to be an authority in their field. To build this credibility you need to demonstrate your expertise by having a presence and publish content in the busy forums and channels your customers use and trust.

What sort of content should we publish online?

These are the types we believe are most important for businesses to publish online.

  • PRODUCTS - The first step is to showcase your products. Your website is a great place to start but it shouldn't stop there. Forums like IndustrySearch expose your products to a broader audience. WATCH VIDEO.
  • CREDIBILITY PIECES - To build authority as a thought-leader you want to publish useful content  your buyers can benefit from again and again, like 'How To' articles, 'Industry Guides' & 'Videos'. With this type of content follow these guidelines to build credibility:
    • Don't be promotional
    • Produce a comprehensive resource, not a short puff piece
    • Ensure its well written and well researched
    • Use real life quotes and references where possible
  • CASE STUDIES - Case Studies are a powerful way to showcase your expertise through your previous work. Case Studies are a type of promotional piece but they present the case in a PROBLEM/SOLUTION/RESULTS format, so they transfer the knowledge in an informative way. READ ARTICLE.

How do I get my products to appear in an IndustrySearch category?

You can showcase your products in categories using one of our packages. Product rankings and placements are based on a combination of their relevancy to categories and your package level. Products from businesses on higher packages are prioritised and can appear in more categories. 

How can we get our articles published on IndustrySearch?

To publish articles on IndustrySearch your business needs a Storefront, our annual marketing package. Storefronts are used to publish your media releases, build awareness and establish you as a thought leader.

Does IndustrySearch work with Search Engines like Google?

We work with search engines like Google and generate considerable traffic from them, however we don't rely on them as an exclusive traffic source. Our own direct visitors, subscribers and marketing activities account for a larger portion of our audience.

Can our articles be featured inside IndustrySearch's newsletters?

If your business has an IndustrySearch Storefront, your articles will be considered for publishing in our newsletters. To boost your chances of being selected for publishing check out our editorial guidelines.

What if our product category isn't currently on IndustrySearch?

The IndustrySearch directory is growing fast, which means new product categories are being added all the time. When a brand new supplier joins IndustrySearch our team works with them to make sure our directory works well and categorises them effectively.

How can I manage my content on IndustrySearch?

All listed suppliers have access to a secure online area where they can easily manage their content and monitor statistics. If you're listed and would like to retrieve your login details email us here.

What kind of support do we get if we have a Storefront?

You get to work with a dedicated Relationship Manager. Our Content Team assists with initial setup and your Relationship Manager is in regular contact to make suggestions and work through ideas. We then provide tips, guides and videos on how to get the best results from your Storefront.

What is the Trade Assurance Panel? (For Storefronts only)

The Trade Assurance Panel is a section that displays key facts that helps buyers build confidence in your business and its capabilities. These include things like Certifications, Memberships and Key Customers.

What does Verified Supplier mean? (For Storefronts only)

Being a Verified Supplier gives IndustrySearch users confidence in suppliers by verifying they are in business and meet acceptable levels of business responsiveness. Verification is a regular process performed by our team.

What is the 'Follow' button? (For Storefronts only)

This feature allows you to build a network of followers much like a Facebook or LinkedIn group. When someone chooses to Follow a supplier they get a monthly bulletin featuring the new products and articles from suppliers they are following.