Huntsman - AVITERA SE PolyReactive Dyes

Revolutionary new poly-reactive dyes from Huntsman Textile Effects offer dramatic environmental and economic benefits to help the textile sector become more sustainable.

AVITERA^® SE innovative dyes is the answer and game changer that meets the environmental standards of the world’s best clothing brands while increasing yield, improving productivity and reducing processing cost.

Increased Brand Equity

ECONOMIC

• Competitive total cost
  • Similar to current technology
  • High productivity (25% or more)
  • Fixed cost savings
  • Reduced effluent treatment costs
• Right first time
• Highest level of light and wet fastness
• Full shade gamut coverage including brilliant shades and black

CUSTOMERS

• Environment Benefits
  • Water and energy savings (50% or more)
  • Lower salt usage (20%)
• Production Benefits
  • Productivity improvement without additional investments
  • Higher fixation of dyes
  • Retained cotton quality
• Reputation
  • Positive image and increased brand equity for business sustainability.

ENVIRONMENTAL

• Compliant with legislation on restricted substances
• Fabrics dyed with AVITERA dyes are free from restricted arylamines, including para-chloroaniline (PCA)
• Reduced CO2 emission (50% or less).