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Why Digital Is Grabbing a Bigger Share of Consumer Product Budgets One after one, executives of top players talked about how big digital had gotten for them -- and how they were still expanding it. It was a contrast to only three or four years ago, when the executives were also touting digital, but spending was in the low-single digits of CPG media budgets, so even double-digit growth remained pretty insubstantial. Read more 7 Free Marketing Budget Templates What is a marketing budget? A marketing budget, in simple terms, is a financial plan and estimate of the costs involved in carrying out any marketing activities to promote your business and/or product (e.g. advertising, website development, marketing staff salaries, PR, events etc.). It is important to make your estimates as realistic and accurate as possible to ensure your marketing budget is effective. Read more 7 Big Questions for B2B Marketing Leaders in 2014 Along with this challenge each year, comes a new set of questions:
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