Ardex Australia can now point and click their way through their data as they follow their train of thought to identify new sales opportunities and uncover potential threats to their business - using data they already have within their ERP & CRM systems.
Within the first day of using Phocas business intelligence software, Ardex has uncovered more sales opportunities and identified a number of inefficies in the business through easy access to their existing data sitting in their SAP ERP system.
Combining sales performance with sales activities was always a challenge in the past and decisions were based on gut feel rather than empirical data. Now they can easily monitor and manage their ERP and CRM data using one easy-to-use interface.
See what Fabian Morgan, Sales and Marketing Director of Ardex Australia has to say about using Phocas business intelligence software for their data discovery platform.