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FEATURED BLOG: |
What is SEO and how can you tap into it? |
By Jeremy Nathan, Managing Director |
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Some will say that Search Engine Optimisation (SEO) has become the holy grail of online marketing and that it can make or break a company.
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Granted, SEO is important in generating website traffic, but it is only one factor in a company's overall marketing mix. It should not be seen as a silo in any business. It’s something the whole team can rally around, because it’s not just a technical function, but a company-wide content development mindset, and the great thing is this content can be used for all your online and offline marketing.
So what is SEO and how can a company improve it?
Search engines work similarly to the way a website visitor behaves, which means that if user engagement is well accounted for, then site content will be well optimised to increase traffic through search engines. Broadly speaking, the most important aspects of SEO include a continued focus on:
1. Website structure & setup
2. Content & content structure
3. External links & references
Read on to learn more about these steps
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Need help with your SEO?
Please give us a call on 1300 788 373 or email [email protected]
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