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27th November 2014
Storefront of the Month
Congratulations to Testo Australia, the IndustrySearch Storefront of the Month for November!
Watch our demo video to learn more about creating effective product pages
- How to write a Product Article
- How to write a News Release
- How to write a Case Study
- How to write a Q&A Article
- How to write a Feature Article
- Google authorship: how and why
Storefront Tips
Build more followers
Insert a follow link or icon on your website or email signature. More..
Get more content in the NewsWire
Write articles that aren’t too salesy and think about what the reader is interested in learning.
Want to sell new products?
Use your Storefront stats to see what your most popular products are and consider selling similar items.
Get indexed by search engines
Focus on well researched keyword phrases, place them carefully, and don't over use them.
Get your categories right
Our categories are growing and evolving all the time, so it’s worth checking them regularly for your Storefront.
Creating Your 2015 Content Marketing Plan
By Kalon Huett, IndustraCom

The first step toward effective content marketing is to actually make a plan. It's one thing to discuss big ideas, but until you have them right there in front of you – it's unlikely results will live up to your expectations.

Click on the image below to view our full size sample Content Marketing Plan and read our tips to help you get started.

Content ideas
  • New Year welcome email
  • Promotion: Follow social media channels
  • eNewsletter: Client testimonial
  • eNewsletter: Company case study
  • eNewsletter: How-to application guide
  • Promotion: End of Financial Year special
  • eNewsletter: Thought leader Q&A
  • eNewsletter: Client case study
  • Promotion: New product release
  • eNewsletter: Top 10 industry tips
  • Promotion: End of Year special
  • Season's Greetings email
  • Direct mail: Catalogue and special offer
  • Send media release to industry websites and publications

The key to success is to keep to the plan. Customers notice an organised and consistent approach and will look up to your company in that light.

Another idea to get the whole team behind your content plan is to print it out and have it put up around the office. This will create discussion and buzz around the plan.

Good luck for your 2015 content planning!

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IndustraCom is a specialist in digital marketing for small and medium industrial businesses. ABOUT MAKE CONTACT

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