Aussie exporters already winning gold at London 2012 Olympics
Australian exporters are scoring significant business wins as a result of the London 2012 Olympic Games, with the support of Austrade, the Australian Government’s chief export agency. Source: Austrade.
Austrade’s London-based Senior Trade Commissioner Kylie Hargreaves said for some Australian companies the 2012 Olympic race has already been run and won, with over a dozen Australian businesses securing lucrative deals.
“We’ve seen strong early results from
The Olympic Delivery Authority (ODA) and London Organising Committee for the Olympic Games (LOCOG) estimate that at least 50,000 individual contracts – and possibly as many as 75,000 – will be entered into to stage the event.
“The international reputation in staging and managing sporting events
One example is
“The success of ExSport Management demonstrates the diverse range of opportunities available through the 2012 Games. Services in areas such as training and sports management, where
Australian companies who have also achieved London 2012 deals include HOK Sports Architecture, PTW Architects, Sinclair Knight Merz,
“Most of the current wins concern the design and construction of Olympic Park infrastructure and key venues and associated services such as transport strategies. The Olympics Delivery Authority (ODA) is also engaged in the procurement process for all support requirements around primary structures, including the Olympic Village, International Media Centre, Main Stadium, Aquatic Centre, and many other key sites,” Hargreaves said.
“While the procurement process is governed by European regulations and can be rigorous, Austrade can help Australian companies better understand the decision-making architecture underpinning the logistical delivery of the Games, and connect them to Olympic business networks and key contacts within LOCOG and the ODA,” Hargreaves said.
“We expect Australian companies will be in an even better position to secure London 2012 opportunities following the official post-Beijing handover, when preparations for the Games and associated ceremonies start to ramp up, including events such as the torch relay.
“The Government is also hoping to achieve a lasting legacy as a result of their investment in 2012, in areas such as effective carbon emission management and the use of sustainable technologies, as well school sports programmes to counter childhood obesity.
The London 2012 games will provide an opportunity to form alliances with UK and European partners, allowing consortia to bid for future northern hemisphere projects, such as the Euro 2012 football tournament in Poland and the Ukraine in 2012, and the Sochi Winter Olympics in 2014 in Russia,” Hargreaves said.
Austrade’s London-based Senior Business Development Manager responsible for Olympic Games activity Colin Biggs, said companies seeking opportunities with the London Olympics should first start with the official website www.london2012.com.
“The site can provide Australian companies with an initial sense of where their strengths can connect with listed opportunities. It also includes a portal where suppliers can register their profile for business matching,” Biggs said.
“Beyond that, Austrade is in regular contact with key players to get more specific business intelligence on timeframes, issues, and areas where Australian capability can make a contribution, including insights into how supply chains operate,” he said.
Austrade is encouraging inquiries from Australian companies interested in pursuing business opportunities surrounding the London 2012 Olympic Games.
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