FireCrunch Receives Low Environmental Damage Label

Updated:  13 April 2026

Recognised for its minimal environmental impact, this construction cladding has achieved the DECLARE label, free of harmful chemicals and designed to support CO2 reduction goals.

Eco-Friendly Approval for Building Materials

As the industry approaches 2030, environmentally conscious construction is in focus. This magnesium sulphate-based cladding product has received approval from the International Living Future Institute (ILFI) in the USA, recognised for having only a 5% manufacturing net expansion in CO2 emissions, and a high rate of carbon sequestration, supporting federal government targets of a 43% reduction in CO2 by 2030.

Reduced Environmental Impact

  • No paper lining is used in these cladding products, unlike traditional plasterboard, preventing the destruction of millions of oxygen-producing trees.
  • Avoids industrial pulping processes, which contribute to eutrophication—the excessive enrichment of water bodies by nutrients, leading to algal blooms and depletion of oxygen, endangering aquatic life.

Eutrophication Explained

Eutrophication is caused by nitrogen and phosphorus overload, promoting excessive plant and algae growth. The subsequent increase in algae depletes oxygen as bacteria break down the dying organisms, threatening water-dependent ecosystems.

Red List Chemical Exclusion

The Declare label assures users that these construction materials contain none of the 12,500 hazardous chemicals listed on the Living Future Institute’s Red List. This ensures safer, greener choices for architects, designers, specifiers, developers, and building occupants.

Background and Testing

Following devastating Australian bushfires, research into magnesium-based fire protective products led to successful real-time fire testing. This resulted in a unique lightweight product meeting strict bushfire and high-temperature standards. Since 2015, the company’s fire-protective materials have been supplied to major industries in Australia and the UK, following rigorous CSIRO testing under key standards.

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