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New research says consumers want 'Australian made'

25 May, 2017

If it's Australian made, say it. That's the latest call from the Australian Made Campaign, which is encouraging companies that make Australian goods to display their Aussie credentials and leverage consumer preference for Australian-made products.

Roy Morgan research recently revealed that more than two thirds of Australians (69.9%) would give preference to buying genuine Australian-made products.

In fact, the Australian made attribute is particularly important to consumers across a number of product categories, including food, complementary health, pet care, furniture and bedding, as well as building and renovation.

"It comes as no surprise that consumers are increasingly demanding authentic, premium-quality products that originate from our clean, green environment and are made to demanding Australian standards," said Australian Made Campaign Chief Executive, Ian Harrison.

What is clear from the research is that businesses that make products in Australia and market this key point to consumers have an advantage in the marketplace.

"It makes absolute sense for businesses that produce products locally, to leverage consumer preference for Aussie products," said Harrison. "And the best way for business to tell consumers that their products are genuinely Aussie is by branding them with the Australian Made logo.

"The famous green and gold kangaroo logo has long been the quickest and easiest way for consumers to identify genuine Australian products. It's instantly recognised, it's trusted and it works. So, if it's Australian made, say it"

Businesses can register to use the Australian Made logo by contacting the Australian Made Campaign today on 1800 350 520 or visit www.australianmade.com.au.

Consumers looking to find genuine Australian-made or grown products should visit www.australianmade.com.au.

*This research was commissioned by the Australian Made Campaign.

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Eddy | Thursday, May 25, 2017, 11:15 PM
I applaude the concept of buying "Australian Made" but limited choice without any form of external or foreign content makes it difficult. I tried it once and my dietary intake was not going to be very varied. Perhaps the locality where I shopped at the time was a factor - not sure.