Sweet export success coming to Aust on Valentine's Day
Valentine’s Day is here again. A day for romance, a day for lovers, a day for husbands and boyfriends rushing to flower shops at the last minute before getting home. Source: Tim Harcourt.
Whilst it is a big day domestically,
In terms of cut flowers (for bouquets and floral decorations)
In terms of lingerie,
The exports of women’s lingerie have double over the past five years (and the women’s category still beats the pants off the men’s category in terms of volumes).
Total exports of women’s lingerie were worth around $12.5 million in 2007 with major destinations spreading from New Zealand, UK, Singapore, USA, to Germany and even France (oh la la!) getting in the top ten.
Whilst, we all know about the celebrity brands such as Kylie Minogue’s Love Kylie and Elle MacPherson’s intimates – there are a number of other female entrepreneurs stripping down the competition in the lingerie game. Successful lingerie brands such as
Finally, chocoholics will be pleased to know that
So enjoy the sweet success of all our exporters and have a happy Valentine’s Day!
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