Upselling improves your venue's bottom-line, not just by boosting the order values but also by offering more choices to your diners; satisfied customers are bound to return and even spread the word, increasing the popularity of your venue.
An advanced POS system can help with this.
Prompt your staff at the till:
Vectron's POS system comes with an extremely handy messaging module whereby you can pre-set upselling prompts for your bar and bistro staff. Staff can receive customised reminders such as daily specials or a specific beer you wish to promote, etc. right at the till when they log in. You can also send messages to staff paging devices, email addresses and mobile phones to encourage upselling on the floor.
Print incentive vouchers:
The in-built Marketing tool allows you pre feed parameters and automate issue of certain vouchers to try and upsell specific beverages or meal deals. For eg. when a patron orders a couple of bottled beers, a voucher can be issued for a fifth free beer on the same night or if a patron buys a parma on a Friday night you can issue him a1/2 price voucher for a parma lunch on a Monday to increase footfall on weekdays. These vouchers can be programmed to load drinks, meals or discounts, giving you great flexibility with the kind of promo you want to run, whether product based or value based.
Tempt your diners:
A picture is worth a thousand words – this couldn't be truer when it comes to a delicious steak or a pot of cold, frothy beer. Adding a second screen at the till facing your patrons is a great way to upsell meal deals or delicious sides when the customer is already in the buying mind space. You can also use this space to promote upcoming events or even rent out this space to neighbouring attractions such as tours, art galleries, accommodation deals, etc.
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