Innovative Skin Packaging for MOWI

17 Feb 2022

Mowi ASA is a world-leading seafood company offering healthy meals & the largest producer of farm-raised Atlantic salmon introduced innovative skin packaging technology from G.Mondini.

Mowi ASA is a world-leading seafood company offering healthy meals in over 70 countries and the largest producer of farm-raised Atlantic salmon.

G.Mondini and Mowi worked together to create innovative, optimised technology solutions – with Mowi’s unrivalled knowledge of fresh salmon and G.Mondini’s continuous innovation in high-speed skin packing solutions creating a powerhouse of knowledge and expertise.
 

When G.Mondini UK approached Mowi with a breakthrough in skin packaging, it presented a fantastic opportunity for both parties to establish an innovative skin packaging technology based on tray-sealing that extends marketing opportunities and design - INTRODUCING DARFRESH® ON TRAY

This system for fresh fish now delivers a whole new range of unique business benefits – expanding the opportunities for vacuum skin packaging within the industry.

 

A WHOLE HOST OF BENEFITS

The G.Mondini Trave Tray-sealers consistently deliver a whole range of business benefits for Mowi:

FOOD SAFETY

  • Consistent quality
  • Reduced aerobic bacteria growth
  • Full-system approach including applications, engineering and hygiene
  • Easy to check pack integrity

OPERATIONAL EFFICIENCY

  • No skeleton film waste
  • Reduced film consumption
  • Packaging speed improvement with innovative vacuum cycle

SHELF-LIFE EXTENSION

  • Shelf-life extension thanks to vacuum Darfresh® on Tray skin process
  • Reduction of food spoilage and waste
  • Total Darfresh® seal concept reduces drip loss

BRAND BUILDING

  • Darfresh® on Tray brand recognition and security
  • Vertical facing trays with shelf optimisation and more products on display
  • Rigid pack with attractive skin-tight product presentation
  • Efficient best-in-class, easy opening feature with liner
  • Flexibility in tray shape, material and format
     

These business benefits support Mowi in retaining its position as the UK’s leading seafood company – providing increased brand exposure and perception and maintaining the highest standard of product across the UK.