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Stressing The "LOOK UP & LIVE" Message

Supplier: Proxyvolt
18 August, 2009

ESV has been busy in recent months ensuring that the importance of "Look up and Live" is being effectively communicated - particularly to farmers and drivers of tip trucks.

STRESSING THE "LOOK UP AND LIVE" MESSAGE

ESV has been busy in recent months ensuring that the importance of "Look up and Live" is being effectively communicated - particularly to farmers and drivers of tip trucks.

With three electrocutions recorded so far (and hopefully no more) in 2006 resulting from tip trucks hitting overhead power lines on rural properties in Victoria, LSV is working with other organisations to help make sure the message is getting through to people at risk.

While Look Up And Live" is a traditional electricity safety message promoted over many years by ESV and its predecessors - the OCEI and SEC - the campaign has gathered a fresh intensity because of the deaths, with other organisations involved in farm safety embracing key components of it.

ESV activities have included:

  • An intensive radio and newspaper advertising campaign across regional Victoria
  • Distribution of some 20 000 "Look Up And Live' stickers (as supplied in the last issue of energy safe) to members of the Transport Workers Union through its newspaper
  • Development of a new "Look Up And Live" brochure specifically focused at tip truck drivers, rural property owners and their workers
  • Development of new hard-hitting posters. One features pictures and details of the three deaths recorded on farms in 2006, these are reproduced
  • Provision of stickers, posters and brochures to Work Safe Victoria for distribution at farm field days throughout Victoria
  • Provision of stickers to the Australian Workers Union for distribution to some of its members
  • Establishing relationships with other organisations - such as Farm safe  Victoria and the Victorian Limestone  Producers Association - to initiate joint communication campaigns

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