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White International

White International | Premium Submersible Pumps & Pump Controls

White International

White International is a supplier of submersible pumps and pump controls.

White International was founded in 1952 and acquired by the Lonsyd Group of companies in 1976.

From humble beginnings importing hand tools and distributing direct to end users, White International has rapidly grown into a national importation and distribution company servicing multiple markets across many different product groups.

Their head office is based in Sydney with distribution centres in Sydney, Perth and Auckland; supported with a national sales force throughout Australia and New Zealand.

White International services its customers through three key market channels: retail/DIY hardware market covering all major national retail hardware groups as well as independent stores; trade and industrial resellers; suppliers and end users covering the building, manufacturing, engineering, automotive and other specialist markets, pump and aquatics specialists - which also include plumbing, rural, garden and nursery customers.

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The company's vision is "to grow our business through consistently exceeding customer expectations".

Our focus on premium quality products and customer service have assisted greatly in achieving our current status of being a key supplier to the markets we service.

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